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Posted by: Roger (66.108.245.123) on February 20, 2004 at 07:44:47

Location: NYC

In Reply to: I am sorry to say, but I agree! posted by Alan from So. Cal. Pro. Models on February 20, 2004 at 02:41:58:

: I don't know how many of you have noticed that we never make posts soliciting for models. Like all legitimate managers and agencies, models come to us, we don't go to them.

My situation is a little different from yours, Alan. I very rarely solicit models from the net, because I get far too many applicants every day. I would certainly not post looking for for the typical "pretty young girl" on the web; I already have plenty, thank you.

But by the very nature of my business, I need the ability to supply virtually every type of person you can think of. I recall, for instance, a case a couple of years ago. A weight-loss pharmaceutical ad was being cast, and it was pitched to the Hispanic market. They needed overweight hispanics, and even gave us a height-weight chart that the models had to fit in. I didn't have anyone on the books who qualified. The casting was the next day (as they usually are). I went on the forums, including this one, stated what I needed, and got five qualified applicants. Two of them booked the job, for over $9,000 in sales that I wouldn't have gotten if I hadn't used the web.

For me, that's a key way to tell who is serious about a web casting and who is not. There are large classes of people that are easy to find - so easy that the problem is to weed them out, not attract them. Any agency that is advertising on the web for that group is almost certainly a scam, or incompetent.

But there are other types who are difficult to attract, and I am not surprised when I see ads for them. For us, almost any reasonably attractive hispanic or asian over 40 (up to the 60s) in the NYC area would be welcome. I can't find them. True fashion model types (5'10", size 2 or so, under 20 years old) are also tough, and it isn't unreasonable to go out looking for those. Specialty types, such as the casting I described above, also are sometimes needed and not on the rolls.

But when people cast a wider net I get suspicious.

Follow Ups:

• Let me clarify - Alan from So. Cal. Pro. Models 11:10:48 02/20/04 (0)

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: : I don't know how many of you have noticed that we never make posts soliciting for models. Like all legitimate managers and agencies, models come to us, we don't go to them.

: My situation is a little different from yours, Alan.  I very rarely solicit models from the net, because I get far too many applicants every day.  I would certainly not post looking for for the typical "pretty young girl" on the web; I already have plenty, thank you.

: But by the very nature of my business, I need the ability to supply virtually every type of person you can think of.  I recall, for instance, a case a couple of years ago.  A weight-loss pharmaceutical ad was being cast, and it was pitched to the Hispanic market.  They needed overweight hispanics, and even gave us a height-weight chart that the models had to fit in.  I didn't have anyone on the books who qualified.  The casting was the next day (as they usually are).  I went on the forums, including this one, stated what I needed, and got five qualified applicants.  Two of them booked the job, for over $9,000 in sales that I wouldn't have gotten if I hadn't used the web.

: For me, that's a key way to tell who is serious about a web casting and who is not.  There are large classes of people that are easy to find - so easy that the problem is to weed them out, not attract them.  Any agency that is advertising on the web for that group is almost certainly a scam, or incompetent.  

: But there are other types who are difficult to attract, and I am not surprised when I see ads for them.  For us, almost any reasonably attractive hispanic or asian over 40 (up to the 60s) in the NYC area would be welcome.  I can't find them.  True fashion model types (5'10", size 2 or so, under 20 years old) are also tough, and it isn't unreasonable to go out looking for those.  Specialty types, such as the casting I described above, also are sometimes needed and not on the rolls.

: But when people cast a wider net I get suspicious.


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